Why some don't buy creativity

Chris Arnold is Executive Creative Director of the creative ethical marketing agency, FEEL. He was Integrated Creative Director of Saatchi & Saatchi before setting up FEEL. He has also been creative director of direct marketing agencies Draft Worldwide and Stretch the Horizon.

Chairman of the DMA Agency Council, he was former chair of the Creative Council and sits on the Creative Forum and the Training & Education group.

Chris writes for many publications, lectures and also works in colleges and schools encouraging creativity.

He is a big champion of integration and ethics and writes the Brand Republic Blog on ethical marketing.