Top Tips

Top tips for direct marketeers new to research.

Cole â€" Managing Director and Co-founder (Shareholder)

David has 20 years of experience in the marketing industry. David has a Business Degree, a CIM diploma and the BDMA Diploma in Direct Marketing. He has worked in marketing agencies, a database bureau and was Head of Database Marketing at The Telegraph Group. Whilst at The Telegraph, David launched the UK's first newspaper reader panel, and went on to co-found CCB providing online research to a wide range of high profile clients. David is widely quoted in the media as pioneering a practical straightforward and cost effective use of online research.