Role of Data

Email marketing may have matured, but many companies have yet to make the jump into it to communicate with their customers. Of the companies that are currently using it, most fail to get the most from the channel.

Daniel Cross, Director of Strategy for Lateral Group, discusses why email should be in the toolkit of every marketer. In this interview, Daniel outlines how brands can benefit from incorporating email into their marketing strategies, how to get the most from the channel and the key considerations for anyone new to email marketing.