Case Study - Give us a few bob

"If you didn't think I was funny live, wait 'til you see me dead!" The Prostate Cancer Research Foundation bought Bob Monkhouse back from the grave with the help of The Communications Agency.

This campaign was quite brilliant winning numerous awards. In this video ROBERT PREVEZER, Executive Chairman of The Communications Agency explains the conception, implementation and results.

The 'Give a few bob' ad features Bob himself (yes, the real Bob), looking back on his own life and death from prostate cancer in 2003.

Prostate cancer now kills one man every hour in the UK. Shockingly, although it's almost as common as breast cancer, it gets a fraction of the research funding. Highly promising research projects are ready to go right now, they just need the money to get started.

Please view the film (made with the full support of Bob's family) at http://www.giveafewbob.org/ and make a donation - you might save someone's life.