Pranil Devadason - Challenges

Pranil Devadason, Business Consultant, Acxiom



Pranil Devadason serves as a business consultant supporting all industry groups, where his job role includes: providing consulting services on all aspects surrounding insight, these include: portrait analytics, modeling, segmentation, model and score attribution, contact strategy, contact optimization, campaign planning, and retail and geographical services. Pranil helps organisations understand the financial implications of process and technology change and help create the ROI business case, while also providing consultancy surrounding the use of database marketing services regarding its application and impact on market planning.

Pranil is a graduate of Portsmouth University, holding BSc (Hons) degree in Statistics & Computing. He has been with Acxiom for over 4 years.