Planning A Word Of Mouth Campaign

Steve Barton Barton Consulting



Steve arrived on the international marketing scene in 1990 when OgilvyOne Worldwide transferred him from New York to London. Since then, he has managed international communications and developed award award-winning strategies for a number of blue chip companies including; Microsoft, Save the Children, Compaq, IBM, Kodak, VSO, Holiday Inn, Kellogg's and Unilever, to name a few.

He has successfully started up a number of communications agencies in London, such as Jones Mason Barton Antenen, Leonardo (for Leo Burnett), and Keevill Barton Kershaw. He is a director of two companies: Onis and Epizodz. And he currently provides marketing consultancy for start-up businesses as well as established brands.

Steve was elected President of WOM UK, the Word Of Mouth association in the UK in 2007. He is a regular speaker at conferences and corporate events on such topics as word of mouth marketing, advertising, and relationship marketing. And he can be seen regularly in the media, usually talking about marketing.

Steve grew up in Rocky River, Ohio and graduated from Brown University in 1984 with a degree in Organisational Behaviour and Management.

www.stevebarton.net