What's new in e-mail marketing?

What's new in email marketing?

Dela Quist is CEO of Alchemy Worx (www.alchemyworx.com) which is the UK's only full-service agency with a 100% focus on email marketing. Alchemy Worx has a diverse client portfolio including Sky Sports, Sainsbury's Bank, PayPal, Sun Microsystems, H Samuel, Intercontinental Hotels Group and The Carphone Warehouse.

We create strategic email campaigns to help you build strong, personal, long-term relationships with your customers and prospects. We understand every step of the email marketing cycle, from strategy, planning, design and copywriting to production, testing, reporting, and analysis. We bring this in-depth knowledge to every job, whatever its scope.

A complete end-to-end service

Whether you are producing a targeted email marketing newsletter, offer mailing or business to business email communications, understanding the latest developments, tips and email marketing best practices are essential if you want to achieve superior results. The strategies and tactics we develop for our clients work because we combine our passion, experience and detailed knowledge of email marketing with a detailed understanding of your needs and objectives. Use us to:

- audit and review your existing marketing activities

- build a tailored email strategy from scratch

- work with internal or external resources

- work independently or in close collaboration with you, depending on your needs

Dela's passion for email dates back to his time at Excite, which was then a leading internet portal, where he was one of the company's first directors in Europe. Whilst there, he worked closely with UKNet Year on a groundbreaking initiative to develop free, child-friendly and safe email addresses for all UK school pupils. He has pioneered the development of email as a mainstream marketing channel ever since.

As one of its earliest advocates, Dela is fully conversant with the legal, commercial and technical issues surrounding email marketing. His areas of expertise include: - Industry trends - Legislation - Best practice - SPAM - Email Service Providers - Delivery Technology - Benchmarking - Strategy - ROI Measurement - B2B/B2C - Consumer Acceptance

In addition, he has presented workshops on a range of topics, such as building effective permission-based lists; producing powerful copy; making emails stand out from SPAM; Maximising deliverability; tackling falling open/click rates; re-activating dormant emails; testing; segmentation and targeting; understanding customer behaviour though analytics.

Dela is an active member of the UK DMA's Email Marketing Council, he is chair of the events & communications hub and sits on a number of others including best practice in email marketing, email benchmarking. Contact Dela on 0870 9088803