Equifax is a leading marketing information provider, utilising extensive consumer and business databases to offer the marketing industry rapid, accessible and cost-effective marketing tools. These include ConnectSelect, which offers a database of up to 38 million consumer prospects and over 300 variables including residency indicators, demographic, life stage alerts and motivations. The company's leading-edge LifeSite campaign-management solution eliminates high entry start-up costs whilst providing marketers with all the tools they need to analyse prospect and customer data, generate and execute marketing campaigns and monitor the results.
