Is price the key in a recession?

Lesley started Shelfline 20 years ago, initially offering a consultancy service for both sales promotion and direct marketing. More recently she's specialised in data protection and privacy for marketers - a growth business with or without a recession!

Whilst working with clients across both B2C and B2B sectors, a substantial number of her clients are charities. Especially in a downturn, non-profits have to work really hard to win new donors and retain the regular ones - so the way that privacy is handled is absolutely vital to maximising contact and income. A new online service - 'Charity Confidential' is being launched shortly to help charities evaluate how their privacy policies impact on fundraising.