Key to an effective blog

Kath Pay, Managing Director of Ezemail and member of the DMA Email Marketing Council

Kath is a founding director of email marketing company Ezemail. Calling upon her experience gained from leading the UK and Australian divisions of Ezemail with clients worldwide, Kath regularly consults on best practice audits, deliverability, strategy, legislation and international email marketing.

Kath is a member of the UK DMA's Email Marketing Council, serves as editor of the council's monthly newsletter Infobox, and manages the Council's blog, www.dmaemailblog.com.

Here, Kath talks about deliverability issues in email marketing campaigns.