Improving the Words of Your Copy

Derrin Stent talks to us about how to improve the words in your copy.

Derrin Stent is a creative director recognised among industry peers for her expertise and craft. She is also highly-respected by senior clients and agency colleagues for incisive and creative strategy, concepts and copy that builds brands and businesses.

Derrin offers a visionary perspective having excellent online and offline experience across the advertising, direct marketing and sales promotion disciplines, in virtually all sectors - from FMCG and retail to financial and B2B.

Derrin also judges awards, speaks on the DMA's Sharpen Up copywriting course and helps shape the creative industry as part of the DMA Creative Forum.