The creativity behind the campaign
SPACE took the creative lead in Eurostar's most ambitious and successful integrated campaign to date.
To drive re-appraisal of London and Paris in 2006, we established a premium partnership with the global release of the Da Vinci Code film before leveraging it via a hugely imaginative, multi-lingual, on-line treasure hunt, inspired by the film. The campaign was supported in the UK, France & Belgium with TV, cinema, national & consumer press, outdoor, ambient media, online advertising & PR.
Results exceeded even the most ambitious expectations. 1.3m people registered and interacted with Eurostar whilst the campaign was named The Best Promotion Campaign in the World in 2007.
