Finding a key differentiator

Mark Roy extols the importance of appropriate channel selection and mix when seeking to optimise response rates and ROI.

Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc

Having been a leading light of the UK data and direct marketing industries for the past eighteen years, Mark Roy has consistently championed data management best practice, consumer choice and environmental issues. In this DMATV presentation, Mark will expound his view that the next few years are absolutely crucial for the DM industry, with data hygiene, accurate mailings and consumer attitudes all having profound implications for the brand image of UK companies.