Ethical Marketing

Chris delves into ethical marketing and suburban off setters.

Chris Arnold is founder and Creative Partner of Creative Orchestra, the world's first independent creative department, Social Enterprise ad agency and talent incubator.

A former board member and a Creative Director of Saatchi & Saatchi Chris has worked in the advertising industry for over 20 years.

He has also been a founder of several ad agencies; Symple, BLAC and FEEL.

A champion of ethics, he is author of the recently published book Ethical Marketing & the New Consumer and is currently writing THUNK (a new way to think). He also writes the blog on ethical marketing on Brand Republic and has written for numerous publications, including the FT, Creative Review, Times and Brand Strategy magazine. He also writes the ecoSuperMan Twitter.

He runs workshops and lectures around the world on creativity, opening minds and numerous marketing subjects, including ethical marketing.

Chris has been a board member of the DMA , Europe's largest marketing trade body, and former chair of the Agency Council and the Creative Council.