DM and the environment

Mark Roy discusses the priority given to environmental concerns as purchasing criteria together with changing public perceptions of direct mail via initiatives like the DMA's PAS 2020 standard and recycling.

Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc

Having been a leading light of the UK data and direct marketing industries for the past eighteen years, Mark Roy has consistently championed data management best practice, consumer choice and environmental issues. In this DMATV presentation, Mark will expound his view that the next few years are absolutely crucial for the DM industry, with data hygiene, accurate mailings and consumer attitudes all having profound implications for the brand image of UK companies.