Data legislation

Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.

Mark Roy discusses the importance of actively engaging with Westminster and the need for well-balanced legislation. He expounds his view that demonstrating stringent self-regulation is the way for the direct marketing industry to win kudos with both consumers and politicians.

Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc

Having been a leading light of the UK data and direct marketing industries for the past eighteen years, Mark Roy has consistently championed data management best practice, consumer choice and environmental issues. In this DMATV presentation, Mark will expound his view that the next few years are absolutely crucial for the DM industry, with data hygiene, accurate mailings and consumer attitudes all having profound implications for the brand image of UK companies.