The DMA CoP is there to raise standards in the industry, thereby giving a member who is abiding by the requirements a competitive advantage over a non-member who is not doing so. The CoP also helps members to understand their legal obligations, and the format of the Code allows these to be expressed in a concise, relevant way that can be easily referenced and understand by practitioners. Those who have written the CoP have tried to express requirements in simple, straightforward Engilsh â€" we do not want it to read like an extract from a Parliamentary Act or legal document. With over 900 members, the DMA can be said to be representative of the industry which it promotes, so the intention to enhance the reputation of the industry as a whole has some creditable success â€" especially important in an area which has not enjoyed the best reputation or press coverage in the past, due to misdemeanours from some of the less scrupulous practitioners out there…
