Challenges to DM Industry in 2010

A Look at the Year Ahead for the Direct Marketing Industry - What will be the major challenges for the direct marketing industry during 2010?

Robert Keitch was promoted to chief of Membership & Brand in June 2009. His new appointment means that he now serves as the public 'face' of the DMA; manages its relationship with its members, directs thought leadership initiatives; drives the creation of new industry-facing products and services; and leads an enhanced programme of government and industry-stakeholder engagement.

The DMA is Europe's largest and most influential professional body to serve the direct marketing industry. Through its unique services and initiatives, the DMA promotes the business interests of its members and drives the growth of the direct marketing industry.