Challenges facing businesses right now

As we enter 2009 I am sure there will be a number of businesses that will be questioning what the rest of the year will bring. Many organisations enter the New Year with trepidation and so far there have been no signs that the "economic crisis" is ending. This is not helped by the fact the government is warning that the recession will in fact last longer and hit harder than previously thought.

As a result the core challenge for business will be simply to retain existing clients while undertaking activity which will drive new business.

However there will be added pressure in delivering these results as they will need to be achieved with reduced marketing budgets and in for some companies with reduced staff.