Stand Staffing

Research shows that 80% of your success at shows is down to your stand staff. However, stand staff actively approach on average only 1 in 28 visitors and only 40% of visitors actually have their details taken.

Prepare a stand manning schedule

Prepare a stand-manning schedule in advance ensuring that you have enough staff to cover the stand and that they have plenty of breaks because regular breaks really do help to keep people fresh and enthusiastic.


To help you here a rule of thumb is to allow one person per 5 square metres; possibly double this at busy times and half at quiet times.


Stagger the shifts around busy times and ensure that there are managers available to back up core staff if activity on the stand suddenly increases.


Put someone in charge

Appoint a Stand Manager who should be in attendance for the duration of the show because it is really important for one key person to be put 'in charge' of the stand and to be accountable.

Train your staff

Pay Attention to Personal presentation

You will want to make sure that your stand team look right and present themselves appropriately

In terms of dress code:
Ensure that they are dressed to project the right image for your company. This could be conservative business dress which usually projects a professional, confident image, You may decide to reinforce your corporate image with a company tie or scarf or you could even supply branded t-shirts as in this example

Basic rules

On the stand there are some basic rules that you should never break

Keep your stand clean and tidy
Don't create clutter
Don't huddle
Don't use your laptop
Don't read newspapers or magazines
Don't eat or drink or smoke
Don't use your mobile phone
Don't leave your stand unattended