Pub Landlord Campaign Virality

Why do you think it picked up the Grand Prix?

Pub landlord is a shining example of client, creatives and the technical bods working together to push the boundaries of online relationships. Technological advances have enabled us to recreate near filmic quality in an email format. And by recording over 350 first names, we have been able to verbally and visually personalise over 95% of the emails sent out. The out-take is, 'Wow, how did they do that - I must send that on to my friend'. And looking at the results so far, we're thrilled to say that our GUINNESS faithful are doing just that.