Pub Landlord Campaign Success

Did it work?

Yes, even by Guinness' standards the results are exceptional.

60% opened the email. 95% of those interacted fully.

96% unprompted recall in post campaign research.

Whilst it's difficult to measure uplift per consumer as a direct result of this activity, if the 30,000 people we know fully interact with the email every month, use the email to get friends down the pub on their Birthday, that's quite a lot of GUINNESS being supped.