Industry Outlook 2008

ROSEMARY SMITH


Rosemary Smith is Managing Director of RSA Direct a strategic data management and brokerage firm covering consumer and business to business direct marketing in international and domestic markets (www.rsadirect.com).
RSA Direct works with blue chip clients such as Financial Times and McGraw-Hill (the publishers of "Business Week" magazine) providing proactive list management and strategic recommendations for data usage.
Rosemary is also a Director of Opt-4 a best practice consultancy which helps marketers conduct permission based marketing that complies with Data Protection Act and Electronic Communications Privacy Regulations. Rosemary has been DMA Chairman since January 2007.