DMA Environmental Initiatives

The continued growth of the direct marketing industry highlights its resilience and adaptability to changing conditions. However, to sustain such growth, it is vital that the industry continues to adapt and takes a responsible approach by balancing consumer and business needs with environmental and social responsibility. Action is vital to futureproof a valid and prospering industry and the environment.

The DMA has already made substantial investment into creating and delivering a series of measures which will help create real and lasting change. Each of the initiatives aims to minimise waste and maximise recycling to reduce the impact of the industry on the environment. We aim to create sustainable growth so that businesses and the UK economy can continue to enjoy the benefits of direct marketing without harming the environment. For more information on the direct marketing industry and the environment, please visit our website: www.dma.org.uk/environment