Drayton Bird - DM 1

The Chartered Institute of Marketing named Drayton Bird one of the 50 individuals who have shaped today's marketing. Others included Philip Kotler, Tom Peters and Theodore Levitt.

The late David Ogilvy said he "knows more about direct marketing than anyone in the world." His book, Commonsense Direct Marketing (1982) is now in its fifth edition. Out in 14 languages, it has been the best-selling British work on the subject since first published.

He has worked and spoken in 43 countries for many of the world's leading brands, major advertising agency groups, business schools, universities and management consultants.

His firm Drayton Bird Associates does creative work on-line and off, gives advice and trains personnel for firms including Central Capital, EuroDirect, Everest, Hargreaves Lansdown, Inside Track, Leger Holidays, Liverpool Victoria, Security Blinds, The Pru and Virgin Wines.

Their aim is simple: "Results - and nothing less."

Drayton is also chairman of leading experiential firm, The Brandscape Group, which operates in the U.K., Europe, the U. S. and The Middle East.