Dick Stroud - 50-plus Market 3

Are the 50+ Market Internet Literate? This clip reminds us that many of the 50+ Market have been using the internet for some time in the tail end of their careers and as they get older they will be more affluent and more housebound and will spend their money on-line.

About Dick Stroud? I am a consultant, lecturer and writer.

Most of my time is spent as the MD of the niche marketing consultancy, 20plus30. We specialise in advising companies how to capture the buying power of 50-plus consumers.

Before 20plus30 I worked in digital marketing at the start of the dot com era. Unfortunately, I wasn't one of those who became a millionaire!

Palgrave Macmillan published my first book, Internet Strategies, that charted how the Internet would change the fabric of business. Since then I have been a writer about technology and marketing issues. The 50-Plus Market is my latest book.

I am a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School. I have also taught at the American University in London and Southampton Business School.

In July 2003 I started the world's first daily blog that is dedicated to 50-plus marketing.

Before running my own companies my career included working for IBM and PA Management Consultants.

At the dawn of time I collected a first-degree in Electronics and an MBA.