DMA Introduction

The Direct Marketing Association (UK) Ltd is the leading voice for the UK direct marketing industry, championing best practice and self-regulation so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust. The current market climate means that it is more important than ever to promote best practice and protect consumers from inappropriate and unethical behaviour by unscrupulous or ignorant practitioners. The DMA is dedicated to the protection and development of the UK direct marketing industry.

The direct marketing industry outlook is one of continued growth, underlying strength with an extensive contribution to employment, representing just over 3% of the UK's total employment. Its significant contribution to the UK economy illustrates the essential value of the DMA and advantages of DMA membership. With over 900 members, many companies have already discovered the benefits through the power of association. Membership benefits include added protection, intelligence and growth, among many others. For further information on membership, please visit our website.

There are also a variety of non-member benefits that arise from the various activities of the DMA. Conferences and workshops host an assortment of content specific issues from the industry's leaders, which can be essential for professional development. Furthermore, there is a wide variety of DMA research that is available for free as well as for purchase through our online Research Centre found on our website. To register online and be kept up to date with the DMA activities including research and events, please visit our website: www.dma.org.uk