Marketing Success TV
Email & Social Media Integration - IntroEmail & Social Media Integration - Tip 1
Email & Social Media Integration - Tip 2
Email & Social Media Integration - Tip 3
Email & Social Media Integration - Tip 5
Email & Social Media Integration - Tip 4
Email & Social Media Integration - Tip 6
Email & Social Media Integration - Tip 7
Email & Social Media Integration - Tip 8
Email & Social Media Integration - Tip 9
Email & Social Media Integration - Tip10
Chris Arnold - Experiential Marketing
Chris Arnold - Feel Good Factor
Chris Arnold - Psychology of Marketing
Chris Arnold - Social Media in Marketing
Chris Arnold - Creativity
Chris Arnold - Changing face of agencies
Chris Arnold - Ethical Marketing
Chris Arnold - Experiential Creativity
Chris Arnold - Hands on Brands
Chris Arnold - The Future of Marketing
Experiential Case Study - Part 1
Experiential Case Study - Part 2
Chris Arnold - Creative Orchestra
Experiential Case Study - Part 3
Experiential Case Study - Part 4
Experiential Case Study - Part 6
Experiential Case Study - Part 5
Experiential Case Study - Part 7
Experiential Case Study - Part 8
Experiential Case Study - Part 9
Experiential Case Study - Part 10
Experiential Case Study - Part 11
Experiential Case Study - Part 12
DMA News August 2010
DMA News July 2010
Sustainability Tracking Study : Part 1
Sustainability Tracking Study : Part 2
Sustainability Tracking Study : Part 3
Sustainability Tracking Study : Part 4
sustainability Tracking Study : Part 5
sustainability Tracking Study : Part 6
Royal Mail's Advertising Mail explained
Mathematics in Direct Marketing: Part 1
Mathematics in Direct Marketing: Part 2
Mathematics in Direct Marketing: Part 4
Mathematics in Direct Marketing: Part 3
The Future of Direct Marketing
Why JaywingDMG is involved in the YDMAs
DMA News June 2010
DMA News May 2010
DMA News April 2010
Marketing-GAP Tracking Study - Part 1
Marketing-GAP Tracking Study - Part 2
Marketing-GAP Tracking Study - Part 3
Marketing-GAP Tracking Study - Part 4
Marketing-GAP Tracking Study - Part 5
DMA News March 2010
Measuring email deliverability
Insights into email deliverability
Barriers to optimal email delivery
How to increase email open rates
Effective email subject lines
Choosing an email service provider
Driving response from your emails
Is email marketing less effective now?
DMA News February 2010
Salesmanship in Print
The Power of Perseverance
Consumers deal with people - not teams
Get it right first - then original
Drayton's Tips - Avoid Meetings
Attention to Detail
Copywriting Tips
About Data Seal
Data Seal Standards
DMA News Dec 2009 - Jan 2010
Article Marketing
Improve your website for FREE
Video Marketing
Why continue with Direct Mail?
Best Rates from Postal Operators
Which Postal Operator should you use?
Mail Delivery Service Alternatives
Dealing with Industrial Action Backlog
The Future of the Royal Mail
Helping DMA members survive in 2010
DMA Review of 2009
Challenges to DM Industry in 2010
Union membership ballot
First key issue facing |DM
Second key issue facing DM
Third key issue facing DM
Fourth key issue facing DM
Channels DM works well with
Royal Mail Innovations
Forecast for DM
SEO - Definition
SEO - Recessions effect on the industry
SEO - DIY
SEO - What Google offers
SEO - Yahoo and MSN merger
SEO - Advice
SEO - Education
SEO - Monetising
SEO - Affiliate programs
SEO - What is page rank?
Maintaining SEO yourself
SEO - How search engines work
SEO - Introduction
SEO - The main search engines
SEO - Optimising websites for seo
SEO - The importance of Links
DMA News November 2009
SEO - Choosing the right keywords
SEO - Can it improve business?
Client email marketing study
SEO - Importance of site content
Survey findings
Marketers and clients
E-mail marketing channels
Barriers in email marketing
What's new in e-mail marketing?
DMA News October 2009
Environmental Impact Reduction
CSR Policy
GreenScape
Industry View
GreenScape Commison
Priority of Green Agenda
Has the Door Drop industry changed?
Cost Effectiveness of Door Drops
Creative in the Door Drop Industry
Door Drops and the Environment
Future of Door Drop Industry
Effect of Internet on Door Drops
Sampling and Door Drop
Using Data
Reliable On-line Research
Top Tips
On-line Research
Research Use
Is Research Accessible to Marketeers?
Important Studies on Behalf of DMA
DMA News August/September 2009
Communicating with Clients
Engaging a Third Party
Client Development Health Checks
Client Commitment
Innovation
Going to the Client with Ideas
Be Proactive
Getting Referrals
Value of Seeding
Creative Orchestra
Dangers of Green Wash
Social Enterprises
4th element in creativity - technology
Ethical Marketing
BPMA News Jan/Feb 2009
ISP News Jan/Feb 2009
Promotional Merchandise Show 16
Promotional Merchandise Show 15
Promotional Merchandise Show 14
Promotional Merchandise Show 13
Promotional Merchandise Show 12
Promotional Merchandise Show 11
Promotional Merchandise Show 10
Promotional Merchandise Show 9
Promotional Merchandise Show 8
Promotional Merchandise Show 7
Promotional Merchandise Show 6
Promotional Merchandise Show 5
Promotional Merchandise Show 4
Promotional Merchandise Show 3
Promotional Merchandise Show 2
Promotional Merchandise Show 1
Single Minded Campaigns
Preparing Copy
The Single Minded Approach
Using Visuals
Checking your Copy
Producing Advertising In-House
Ending Your Copy
Improving the Words of Your Copy
Improving Your Copy
Crossroads
True Direct
Barriers to direct marketing
Supporting true direct
Future of direct marketing
Online television
DMA News July 2009
DMA News June 2009
Advertisers
Remit of the data council
Importance of data
Self regulation
Top tips for using data
Vision for DM industry
Data compliance
Data legislation
Finding a key differentiator
Growth of digital communication
Data security
Digital vs Direct Mail
Building relationships with consumers
DM and the environment
Data and consumers
DM in Recession
Dynamics
Legislature
What is Social Media?
Social Media for Small Business
Using Social Media for PR
Why get involved in Social Media?
Who's responsible for deliverability
Key to an effective blog
E-mail marketing council blog
The sending domain
Small business digital marketing
Dedicated IP addresses
Importance of IP addresses
DMA News May 2009
Consistency
Return on Ideas - Part 1
Return on Ideas - Part 2
Return on Ideas - Part 3
Return on Ideas - Part 4
Return on Ideas - Part 5
Return on Ideas - Part 6
DMA News April 2009
DM & Environmental Standards
What is PAS 2020
Environmentally Sensitive Campaigns
Confidence in PAS 2020
Why the environment is important
Key Elements of PAS 2020
Consequences of not adopting PAS 2020
Understanding Impact of Economy
Changing Household Budgets
Understanding Product Value
Tracking Effects of Economy
Considering Sponsorship
Sponsorship Alongside Marketing
ROI Expectancy
Sponsorship Case Studies
Consumers and Sponsorship Marketing
Benefits of Sponsorship
Lateral Group Intro
Why Use Email to Communicate
Aspects of Consideration
Measuring Campaigns
Measuring Through Testing
Deliverability and Responsibility
Role of Data
Dedicated IP Address
Factors Affecting Deliverability
Bluetooth Marketing
How Bluetooth Works
Bluetooth Case Studies
Opting Out of Bluetooth Marketing
Integrated Bluetooth Campaigns
Bluetooth Marketing & Privacy
Best Practice Guidelines
Survival
Adapting
Winners & Losers
Need to Adapt
Embrace Change
Need to Understand
Marketing Analytics
Marketing Challenges
Lifesite Case Study
Adding Value to Data
Challenges facing businesses right now
How can these challenges be overcome?
Should Analysis Be Outsourced
How Marketers Prioritise Budget
CIPR - Introduction
CIPR - Case Study
CIPR - New Media
CIPR - Crisis Management
CIPR - Getting into Media
CIPR - Making a Good Campaign
CIPR - Strategy
CIPR - Getting Started
CIPR - Looking for Help
CIPR - PR in a Recession
CIPR - Member Support
CIPR - Why Join?
CIPR - Aims
Do you advertise in a recession?
Is price the key in a recession?
Why do marketing in a recession?
Is email marketing an option?
Case Study - Give us a few bob
2008 DMA Awards Special - Part 1
2008 DMA Awards Special - Part 2
2008 DMA Awards Special - Part 3
2008 DMA Awards Special - Part 4
2008 DMA Awards Special - Part 5
Pranil Devadason - Challenges
Pranil Devadason - Communications
Pranil Devadason - Current Climate
Pranil Devadason - Effect
Pranil Devadason - Halo
Pranil Devadason - MCM
Pranil Devadason - Measuring Value
Pranil Devadason - New Media
Pranil Devadason - Performance
Pranil Devadason - Size
Pranil Devadason - Skills
Pranil Devadason - Success
Pranil Devadason - Marketing Integration
Skip Fidura - What's Next
Skip Fidura - Video Content
Skip Fidura - The Subject Line
Skip Fidura - Specialising
Skip Fidura - Search Engine
Skip Fidura - Open Rate
Skip Fidura - Future
Skip Fidura - Education
Skip Fidura - Downturn
Skip Fidura - Creativity
Skip Fidura - Corporate Blogging
Skip Fidura - Campaigns
Skip Fidura - Budget
Matthew Simonds
Data protection: Privacy
Rob Thurner - Mobile Marketing Tech
Nick Fuller
Nick Martin - Online Marketing
Nick Martin - Increasing Awareness
Nick Martin - What is Acxiom
Nick Martin - Sustainability
Nick Martin - Making Marketing Green
Nick Martin - Reducing Waste
Nick Martin - Green Marketing
James Bunting - Creating an EM Campaign
James Bunting - Video Email Marketing
James Bunting - Understanding EM
James Bunting - The Subject Line
James Bunting - Marketing Focus
James Bunting - Marketers Challenge
James Bunting - Email Marketing Future
James Bunting - Database Focus
James Bunting - Email Marketing
James Bunting - Email Delivery
James Bunting - Effectiveness
James Bunting - Educating the Industry
James Bunting - Data Challenge
James Bunting - Creating a Campaign
James Bunting - Challenge Data
James Bunting - B2B
James Bunting - Three Hints
Pitch Process - Repositioning
Pitch Process - Protecting Interests
Pitch Process - Survey
Pitch Process - Payment by Results
Data Protection
When & Who Uses FIeld Marketing
Six Disciplines
3 Types of Field Marketing
Why do Exhibitions Work?
Importance of People
Why Exhibitions Work
What is the DMA Code of Practice?
Value of Events
DMA Compliance Department
The Exhibiting Show
Latest edition of DMA code of practice
Stand Position
Why have a code of practice?
Stand Attractors
Open Questions
Duration of Show Focus
Pre-Show Marketing
How Essential are Objectives?
Getting the Best Position
Following Up Exhibitions
Exhibitors Manuals
ExhibitingSuccess.tv
Environmental Issues
Engaging With Customers
Dynamics of Exhibitions
Dressing the Stand
Dos and Donts of Exhibiting
Creativity in the Process
Challenges of Exhibiting
Tips for a Successful Campaign
Direct Marketing Campaign
Services for Marketers
Sensory Campaign
Importance to Royal Mail
How Children Approached Brief
Future of Direct Mail
Value of YDMA Awards
YDMA Teaching Resource
Stand Out Projects
Teaching Resource Implementation
Objective of the Awards
Introduction to Education
Future of Educational Marketing
Future of YDMA Awards
Ethics of Educational Marketing
Educational Marketing Channels
Developing Projects for Education
The Aim of the Awards
Year 9/10 Winner
Year 7/8 Winner
Why Arc is Involved
What to Look for
Variety of Entries
Value of Introduction to Schools
Using an External Agency
Plagiarism
The Perfect Brief
Overcoming Creative Blocks
Introducing Concepts
Improving Entries
How Many Agencies Should Pitch
Future of Marketing
Best Way to Work Together
About Arc
Could Year 7/8 Concept Run
Young Direct Marketers Awards
Young Direct Marketing Awards
Guy Hepplewhite - Introduction
Eurostar Case Study 1
Eurostar Case Study 2
Target Age Group of the YDMA Awards
ISP News - June/July 2008
Eurostar Case Study 3
Plagiarism
Robert Privesa - ISP Awards
Eurostar Case Study 4
Introducing the YDMA to Educators
Daniel Cheatam - ISP Awards
Importance of Charities
Interview - ISP Awards
How Do Schools Get Involved?
Daniel Cheatam - ISP Awards
Future of Young Direct Marketing Awards
Interview - ISP Awards
Are Entries Used by Charities
Robert Privesa - ISP Awards
Interview - ISP Awards
YDMA Competition Process
Interview - ISP Awards
Types of Charities Involved
Mark Ludman - ISP Awards
Young Direct Marketing Awards Benefits
Charles Doyle - ISP Awards
Importance of Direct Marketing
Interview - ISP Awards
Brenda Simonetti - ISP Awards
Achieving a Successful Campaign
Greg Oxford - ISP Awards
The Quality of the Entries
Interview - ISP Awards
Becky Munday - ISP Awards
Interpretation of the Brief
Annie Swift - ISP Awards
Lessons Learned from the Campaign
Clive Mishon-ISP Awards
New Media
ISP News November 2008
Brief for Young Direct Marketing Awards
Colin Lloyd - ISP Awards
Marketing Trends Survey-Introduction
Graham Temple
Industry Outlook 2008
Marketing Trends Survey- Questions
MTS - Expected Trends
MTS - Expected Trends
MTS - Value Of Results
MTS - Survey Results
MTS- Timescales & Access
MTS - Green issues
MTS - Good Practice
Importance Of CPD
ISP News April 2008
Richard Newman - Body Language
Richard Newman - Secret Signals
Richard Newman - Pitching
Richard Newman - Handling Questions
Richard Newman - Feelings
Richard Newman - Cary Grant Effect
Richard Newman - Body Talk
Promotional Merchandise Show 6b
Email Marketing - Case Studies
Email Marketing - Viral Aspect
Email Marketing - Effective Tips
Email Marketing - Using an Agency
Email Marketing - Beginning a Campaign
Email Marketing - Content
Email Marketing - The Future
Email Marketing - Data Collection
Email Marketing - Getting Subscribers
Email Marketing - Unsubscribe Option
Email Marketing - Design
Email Marketing - Timing
Email Marketing - Targeting Your Emails
CRE:8 Multimedia - Broadband TV & Video
Rob Brown -Personal Branding 1
Dela Quist Getting Emails Read
ISP News Feb 2008 and ISP Awards
Email Marketing - Subject Fields
Chris Catchpole-Subject lines
Email Marketing - The Subject Line
ISP - Online Code of Practice
ISP - The Gambling Act
ISP - Trademarks
ISP - Prize Fulfillment
ISP - Legal Advisory Service
Outsourcing - The 5 Rules
Outsourcing - Sales Targets
Outsourcing - Customer Mgmnt
Outsourcing - Maintaining Control
Outsourcing - Customer Teams
Andy Owen - Direct Marketing 1
ISP Code of Practice
Pub Landlord Campaign Intro
Drayton Bird - DM 1
Daren Kay - Nissan Campaign
Andy Owen - Direct Marketing 1
Rob Brown -Personal Branding 2
Outsourcing - Bonus & Incentives
Outsourcing - Choosing a supplier
Catchpole - Integrated campaigns
Intellectual Property Rights
Daren Kay - Sainsburys Campaign
Should agencies pitch to you?
Ethics
Rational vs Emotional
Importance of Research
Overcoming creative block
Why is Creativity important?
Why some don't buy creativity
Why Use Direct Mail?
Brainstorming
Why invest in creativity?
Daren Kay - RAF Campaign
Think Differently
Daren Kay - Suicide Campaign
Email Marketing
Catchpole - Brainstorming ideas
Catchpole - Creatives Employment
Catchpole - Future of Marketing
Catchpole - Team brainstorming
Catchpole-Paying for pitches
Catchpole - Campaign Inspiration
Catchpole-online campaigns
Your own TV news program
DMA Research
Best time to send emails
Avoiding Junk Filters
Getting Started on E-Marketing
Pub Landlord Campaign Background
Pub Landlord Campaign Objectives
Pub Landlord Campaign Insight
Pub Landlord Campaign Success
Catchpole - Importance of a brief
Pub Landlord Campaign Virality
Rob Brown - Networking 1
Email Marketing - Social Networks
Catchpole - FSA Aware UK
Catchpole - VISA
Catchpole - Auerbach & Steele
Catchpole - Brain Tumour
Exhibiting Objectives & Budget
Exhibition Marketing
Stand Staffing
Approaching Visitors
Exhibition Follow Up
DMA Introduction
Graham Dodd - Corporate Blogs
Ian Dewar - Corporate Blogging
Ian Dewar - Search Engines
Chris Arnold - Sex Education
Chris Arnold - RNID & Asthma
Ian Dewar - Search Engines
Chris Arnold - Wives for Sale
Drayton Bird - DM 2
Drayton Bird - DM 3
Getting Marketing Noticed
Paul Sloane -Sales Recruitment
Institute of Sales Promotion
Data Security Masterclass
Email Marketing
DM Campaign-VSO Charity Campaign
Data Protection Act
DM Campaign-VSO Charity Campaign
DPA notification costs
Subject Access Requests
Recording Customer Calls
Data Retention Policies
Outsourcing Data
Why use Mobile Mktg?
Avoiding Skewed Results
Accessing D'MAND
What D'MAND Seeks
Tailored Research
How Decisions are Improved
Data to the Industry
Chris Arnold - Wives for Sale
Creating the Concept
Costs
Mobile Marketing Integration
Mobile Marketing Growth
Mobile Marketing Potential
Insights
Mobile Marketing Legal Issues
Mobile Mktg Technology
DMA Environmental Initiatives
Introduction to the BPMA
State of Mobile Mktg Industry
State of Mobile Mktg Industry
Automated vs Human
Mobile Marketing Help & Advice
What Is Word Of Mouth Marketing?
Exhibitor Profile: EDM Media
Most Important Element Of A Campaign
Branston Beans - ISP Awards
Brand Reputation
Customer Expectations
Diminishing Loyalties
Effective Strategies
Increasing Productivity
Getting Through
Mobile Marketing Differences
Importance Of Training
Listening To Customers
Local vs Offshore
Local vs Offshore
Multi-channel /EPI Essential
Multi-Channel Case Study1
Mobile Marketing Overview
Multi-Channel Case Study2
Retention Of Staff
Staff Morale
SalesExcellence Introduction
Marketing Success Introduction
B J Cunningham - Branding 1
Caspian Partnership
B J Cunningham - Branding 2
Gavin Ingham - Selling Tips 1
Steve Martin - Persuasion 1
Steve Martin - Persuasion 2
What Is The B2B Alliance
IAB Joining B2B Alliance
Aims Of The B2B Alliance
What Is Data Quality
Benefits of B2B Alliance
B J Cunningham - Branding 3
Future Of The B2B Alliance
Go Green Presentation
How Can We Be Eco-Friendly?
Andy Owen - Email Marketing 1
Gavin Ingham - Selling Tips 2
Is Eco-Friendly Too Expensive?
What Is Sustainable Procurement?
Improving Environmental Performance
Opt-In Agreements
Threats To The Direct Marketing Industry
Reducing Junk Mail
Reducing Junk Mail Part 2
Electronic Communication
Inserts Being More Eco Friendly
Eco-Friendly Alternatives
DM Campaign-Additional Telephone Lines
Larry Winget - Motivation 1
Consumer Preferences
DM Campaign-Additional Telephone Lines
Importance Of Word Of Mouth Marketing
Importance Of Word Of Mouth Marketing
Larry Winget - Motivation 2
DM Campaign-Barnardo's Charity Campaign
Larry Winget - Motivation 3
Word Of Mouth Marketing Association
Pitfalls Of Word Of Mouth Marketing
Planning A Word Of Mouth Campaign
Ben Allan - Planning a Collab Campaign
Planning A Word Of Mouth Campaign
Ben Allan - Planning/Targeting Campaign
Accessing An Influencer
Motivating An Influencer
BSI & Environmental Management Systems
ISO 14001
Direct and Word Of Mouth Marketing
Finding A Collaborative Partner
Corporate Blogging
DMA News May/June 2008
Robert Thurner - MM Technology
Cost Savings For DMA Members
DMA News December 2008
Growth Sales & Marketing
Tendering for 2012 contracts
Dick Stroud - 50-plus Market 1
Viral and WOM Marketing Differences
Robert Thurner - MM Campaigns
DMA News January 2009
Robert Thurner - MM Growth
Why Is Data Quality Important?
Abiding By Data Regulations
Dick Stroud - 50-plus Market 2
MTS-Reliable Information
Robert Thurner - MM Integration
Ben Allan - Door to Door Marketing
Best Way To Protect Data
Ray Mia - Marketing In Gaming Industry
Dick Stroud - 50-plus Market 3
Having A Data Strategy
Dick Stroud - 50-plus Market 4
Improving A Company Database
Dick Stroud - 50-plus Market 4
Data Quality Changes To Be Made
Ray Mia-Growth of Internet For Marketing
Robert Thurner - MM Potential Growth
Ben Allan - Results Of Door to Door
Dick Stroud - 50-plus Market 5
Financial Implications Of Data Quality
Awareness Of Data Quality
Allan Pease -Remembering Names
Robert Thurner - MM Potential Part 1
Ray Mia - Gaming Demographics
Dick Stroud - 50-plus Market 6
Ray Mia - Broadband TV Future
Robert Thurner - MM Potential Part 2
Suppressing Files
Ben Allan - As Recommended
Dick Stroud - 50-plus Market 7
Graham Dodd - Web Optimisation
Rob Brown - Networking 2
Ben Allen-Advantages Of Collab Marketing
Pranil Devadason - Contact Strategy
Challenges of marketing in gaming
Allan Pease - Body Language 1
Ray Mia - Integration of online TV
Allan Pease - Body Language 2
The Value of Promotional Goods
Successful Word Of Mouth Campaigns
Rob Brown - Networking 1
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