Barriers for True Direct In my opinion there are three main barriers to True Direct and the...
Supporting True Direct In order to support True Direct we need the industry to get behind it...
Future of Direct Marketing I believe that the future of the Direct Marketing is bright. I...
Online TV Companies in today’s world can utilise online TV if they take a step back and...
Welcome to the DMA news for July 2009. The DMA News is updated monthly to bring you up to...
DMA news for June 2009. The DMA News is updated monthly to bring you up to speed on the latest...
Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc Having...
Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc Having been...
Mark Roy discusses how businesses should view data as a valuable asset and the move from volume-...
Mark Roy discusses the importance of data standardisation, hygiene, security, customer insight and...
Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the...
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of...
Mark Roy extols the importance of appropriate channel selection and mix when seeking to optimise...
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