Is Direct Marketing a mathematical discipline? JaywingDMG’s Jan Gardner tells us why maths is...
How do you use maths to make marketing more effective? JaywingDMG’s Jan Gardner talks about...
Using Mathematics for Marketing Optimisation JaywingDMG’s Jan Gardner tells us how mathematics...
Using Mathematics to improve customer communication JaywingDMG’s Jan Gardner tells us how...
The future of Direct Marketing JaywingDMG’s Jan Gardner tells us Direct Marketing is becoming...
DMA 5th annual Marketing-GAP study - Part Five - Key Learnings The fifth annual Marketing-GAP...
Drayton Bird advising that good advertising copy is salesmanship in print. In November 2003 the...
Drayton Bird talks about the importance of perseverence. In November 2003 the Chartered...
Drayton warns that consumers want to deal with people not faceless teams. In November 2003 the...
Drayton advises us to concentrate of making an advertising campaign that works, then think about...
Drayton warns that too many meetings can be a complete waste of time. In November 2003 the...
Drayton Byrd talks about the importance of attention to detail when conducting marketing...
Drayton Bird gives some invaluable advice on the art of advertising copywriting. In November...
Jonathan DeCarteret, Senior Market Analyst at Post-Switch explains why we should continue to use...
Jonathan DeCarteret, Senior Market Analyst at Post-Switch explains how to get the best rates from...
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